Position: Group chairman and CEO, BBDO Middle East, Africa & Pakistan

Nationality: Lebanese

Location: UAE

Dani Richa, who has more than three decades of experience in the advertising and marketing industry, is chairman and CEO of BBDO Middle East, Africa & Pakistan; a member of the BBDO Worldwide Board; group chairman and CEO of the Impact BBDO group of companies; and chairman of the board of Omnicom Media Group MENA.

Born in Beirut, Richa started his advertising career at Leo Burnett in 1986, leaving a year later to join BBDO in Cyprus. He stayed there for six years, going from senior art director to executive creative director.

He then joined Publicis for a year before returning to BBDO in 1995 as partner and group executive creative director.

Richa is deeply involved in the advertising industry, having served two terms as chapter president of the IAA. He was also knighted by the National Order of the Cedar in Lebanon and invited to speak at the World Economic Forum Summit.